Leica Camera is proud to announce an inspiring new partnership with Abercrombie & Kent, the world leader in luxury travel. This collaboration brings Leica’s legendary optical performance into the heart of nature – enhancing wildlife viewing experiences for guests at A&K’s exclusive Sanctuary portfolio of safari camps, lodges, and riverboats.
Precision Optics Meet World-Class Travel.
At the core of this partnership is a shared dedication to detail, beauty, and immersive experience. From the Okavango Delta to the Amazon rainforest, guests staying with Abercrombie & Kent will now have access to Leica binoculars, offering best-in-class clarity for observing nature’s most spectacular moments – from big cats and great apes to majestic elephants and dazzling birdlife.
Each Sanctuary guest and guide will be outfitted with Leica’s premium binoculars, transforming how wildlife is experienced – bringing guests closer to the world’s most fascinating animals.
Xero, a guide at A&K’s Sanctuary camp in Botswana commented, “As guides, we’re trained to spot wildlife at great distances, often before anyone else sees it. With Leica binoculars, our guests can share that same level of clarity and detail – it really changes the whole experience. They’re not just observing animals, they’re engaged in every moment, noticing behaviour, movement, even subtle interactions they might otherwise miss.”
Training the Eye
A&K, renowned for its exceptional guiding, will further elevate its guest experience through specialised Leica training for its guides. This program will complement their deep expertise with advanced techniques in wildlife identification and tracking, harnessing the full potential of Leica’s cutting-edge optics. The result? A more informed and more vivid connection to the natural world, for every traveller.
A Message from the Leaders
“Leica’s commitment to quality and innovation aligns perfectly with A&K’s mission to provide the most exceptional travel experiences in the world. This partnership will allow our guests to connect with the natural world on a deeper level and create memories that will last a lifetime,” said Cristina Levis, CEO of AK Travel Group.
Dr. Ronny Fritsche, Member of the Executive Board of Leica Camera AG and a.o, responsible for Leica Sport Optics: “We are excited about our close collaboration with Abercrombie & Kent – two internationally successful premium brands united by a shared commitment to quality, exceptional experiences, and the fascination of the moment. This partnership brings together exclusive luxury travel and high-precision optics, creating a genuine win-win situation: A&K can offer its clients unforgettable encounters with nature, breathtaking landscapes, and wildlife, while enabling a deeper immersion into extraordinary moments through our products. In turn, Leica gains valuable access to a discerning and quality-conscious audience.”
Bringing the Partnership to Life
To celebrate this collaboration, Leica and A&K will launch a joint campaign, including:
- A stunning editorial and photo series from a dedicated shoot in Botswana
- Rich storytelling across social media and digital platforms
- Immersive displays and exclusive merchandise at Harrods via both brands’ retail presence
- Compelling video content showcasing real moments through the Leica lens
This is just the beginning of an evolving partnership – one that invites travellers to experience the world’s wild places with greater clarity, understanding, and awe.
About Abercrombie & Kent
Since pioneering luxury safaris in 1962, Abercrombie & Kent has grown into a global leader in bespoke travel. Their Sanctuary properties blend comfort, sustainability, and immersive nature experiences across Africa and beyond.
